Research, Marketing and Promotion

DTI-BSMED

Research, Marketing and Promotion

DTI-BSMED leads the Research, Marketing and Market Promotion.

Market research, industry study, and other research initiatives

Capacity building for Market Promotion

Digital Marketing Assistance

Product Packaging and Labeling

Technical Assistance for Branding, Trading hubs and One-Stop-Shops

Facilitation of Market Certifications

Local and International Trade Fairs

— OVERVIEW

Program Description

DTI-BSMED leads the Research, Marketing and Market Promotion.

— COMPONENTS

Interventions / Package of Assistance

Research

● Generates scientific and market information to support marketing propositions
● Industry and supply/value chain analysis for strategic positioning and investment decisions
● Nutraceutical studies and product test marketing
● Market intelligence for international markets and investments
● Target: Increased research output for existing or emerging products, technologies, markets, and innovations by 10% over 5 years

Marketing Assistance

● Business matchmaking to connect farmers/organizations with potential buyers
● Digital transformation and e-commerce onboarding
● Branding and marketing strategies; product packaging, labeling, and barcoding
● Financial/technical assistance for FDA certifications, product nutrient analysis, Philippine brand/geographic indicators
● Inbound and outbound trade and investment missions
● Market linkages with local buyers and export markets
● Target: Enhanced competitiveness of 10% of classified coconut products in local and global markets by 2027–2028

Marketing Promotion

● Participation in local and international trade fairs and investment roadshows
● Export Market Promotion: Restore global leadership of Philippine coconut products
● Domestic Market Promotion: Expand domestic market of coconut products by 0.04% in 2026–2028
● Multimedia campaigns promoting nutritional and environmental benefits of coconut products

— Eligibility

Who Can Avail?

Priority Beneficiaries

Individual coconut farmers (including farm workers) registered in the NCFRS

PCA-Accredited Farmers’ Organizations and Cooperatives

Particularly beneficiaries of the SFP and Community-Based Farm Development programs

Community/coconut-based enterprises as defined in Chapter 3 of the CFIDP

— DOCUMENTARY REQUIREMENTS

For Trade Fair / Promotion Activity Participation

Undergo vetting process with PCA at the regional and national level

Criteria defined in the Operations Manual developed by PCA and DTI-BSMED

For Trade Fair / Promotion Activity Participation

Must be an NCFRS-registered farmer, PCA-accredited organization/cooperative, or a recognized CFIDP partner

Project proposals evaluated by DTI-BSMED and partner Key Implementing Units (KIUs), subject to review and endorsement of the technical working group (TWG)

— How to Apply

Where to File or Send Request

Contact DTI Regional Offices or PCA Regional Offices for program enrollment and vetting procedures.

DTI – CFIDP Focal Person:
Focal Person: Susan Mae Salonga
Email: bsmed@dti.gov.ph

DTI Regional Operations Group (ROG) handles field operations and marketing support delivery in the regions.

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DTI-BSMED